The Town with Matthew Belloni

The ‘Star Wars’ Ratings Problem and What to Do Next

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About the episode

Matt is joined by Luminate’s director of business development, Jimmy Doyle, to discuss the state of the Star Wars franchise, its lack of theatrical movies, and what the troubling TV ratings signal for the brand. They talk about the Star Wars properties that are working, the upcoming Mandalorian movie, and whether Disney should ultimately license its content to Netflix (02:43). In light of the recent Emmy nominations, Matt finishes the show with his prediction for Best Drama Series, Best Comedy Series, and Best Limited Series (23:13).

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Host: Matt Belloni
Guest: Jimmy Doyle
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo