The Town with Matthew Belloni

The Secrets to Success in Producing, With Marc Platt of ‘Wicked’

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About the episode

Matt is joined by Wicked producer Marc Platt to discuss how the smash hit musical adaptation got made and why it took so long despite the stage play’s successful multi-decade run. They also discuss why Wicked is the only Best Picture–nominated film with only one credited producer, Platt. They also talk about why the Wicked marketing campaign was such a success, tough choices he has had to make in his career, and the secret to a great pitch (02:09). Later, Matt makes a prediction about the recent social media controversy surrounding Emilia Pérez star Karla Sofía Gascón (27:39).

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Host: Matt Belloni
Guest: Marc Platt
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo