There’s Just Something About NBA Twitter
I’ve been to Temecula. Wine country in a Southern California valley, with an Indigenous casino that powers the entire local economy. Nice enough place for day drinking, a round of golf, or pai gow poker, if that’s your vice. But for a certain generation of digital natives, Temecula will forever be a portal to Christmas 2014, the site of the greatest duel that never was. @SnottieDrippen versus @MyTweetsRealAF, a modern-day Alexander Hamilton versus Aaron Burr. “Meet Me in Temecula,” as the interaction would be immortalized, was a landmark moment in social media history, cementing the NBA as a perfect surrealist canvas on the easel of reality. Here’s the Hollywood tagline: How far would you go—and how far would you drive—to defend Kobe Bryant’s honor? Alternatively: What if the true meaning of Christmas can be found in the act of leaving your family to drive 20 miles in search of an online troll?
Maybe you just had to be there—and by there, I mean on NBA Twitter a decade ago. What a time. What a space. Back then, there was still a thrill in witnessing events unfold in real time at a maximum velocity of 140 characters. To see @MyTweetsRealAF threaten @SnottieDrippen with violence for roasting his NBA takes was one thing; to see the two hash out a neutral site where they could square up felt like being privy to something you weren’t meant to overhear. (The blurry smartphone photo of Temecula’s town welcome sign and a middle finger as proof of intent? Pure art.)
Less than a year later, the weird soul of NBA Twitter would go mainstream, refracted by the league itself. That’s how we arrive at the iconic DeAndre Jordan Hostage Crisis of 2015. Long story short, Jordan had agreed to a max contract with the Mavericks in the offseason but was having second thoughts during the moratorium period before contracts could be made official. Seeing a window of opportunity, Clippers front office brass and Jordan’s teammates put up the bat signal. Cryptic emoji tweets, as common as air these days, signaled for the whole cavalry to descend on Jordan’s home in Houston. (Sidenote: This is famously when we collectively realized that Paul Pierce had no idea how to use emojis.) The Clippers stayed with him until the clock struck 12:01 a.m. on July 9. They locked the doors and barred any Mavericks personnel from entering the home. They were successful. How do we know this? Adrian Wojnarowski, of course. And Blake Griffin.
These were absolutely inconsequential events in the grand scheme of NBA history, no doubt, but that’s not exactly what we’re talking about, is it? There is something about the league that inspires absurdity. The league lends its cast of characters, lore, and IP, but the instantaneous mythmaking that happens on NBA Twitter might be only tangentially related to the game itself. That’s always been the case. It’d be disingenuous to claim NBA Twitter as a phenomenon that manifested out of thin air. For as long as the internet has existed as a broadscale mode of communication, it has attracted a particular strain of hoops fanatic. “According to net traffic reports, the basketball newsgroups consistently rank in the top 40 newsgroups in terms of readership size and number of postings (right up there with comp.unix.questions and alt.sex),” wrote early Usenet poster Ellie Cutler, back in 1993—just a year after the Dream Team captured the world’s imagination at the 1992 Olympic games in Barcelona. Even back then, basketball was as integral to the fabric of online community building as coding and porn.
There is a synergy in the NBA’s particular relationship with social media: The league traffics in avatar building, which is inarguably the most effective use of the internet. No other major North American team sport presents individual style with such clarity. In soccer, the full range of a body’s dexterity is, by rule, severely limited. In football and hockey, style is hidden beneath armor. In baseball, it’s shrouded by inescapable metrics. The NBA, with Michael Jordan as its lodestar, turns its best players into symbols and paragons. Being a Shai Gilgeous-Alexander supporter or a Joel Embiid apologist says something about you. Players can be reduced to a trope or aggrandized as something far bigger than they could ever fully embody. The shorthand on a player can follow them their entire lives, but it can just as easily be turned upside down to garner an equal and opposite reaction. It’s how Twitter can turn Dell Curry—whose genetics and all-American family ethos served as the foundation for one of the most influential players in NBA history—into a cautionary tale in what has become a definitive treatise on the perils of modern dating. Or, better yet, just ask MJ, who is somehow simultaneously the face of dominance and utter defeat, largely due to just how universal and ubiquitous the “Crying Jordan” meme became.
It was always meant to end up like this. Ten years after the DeAndre Jordan hostage crisis, perhaps it only makes sense that NBA Twitter’s true thought leader these days is @TheNBACentel, a parody of an NBA aggregator account that has been peddling misinformation for clicks and laughs since 2022. Kevin Durant turned centel’d into a verb, a move cosigned by Merriam-Webster. In the brief window of time in which NBA Centel was thought to have been banned in late February, there was public mourning, with media pundits like Stephen A. Smith and actual NBA players like Jared McCain paying their respects.
For all the hand-wringing about the state of the league, maybe the biggest issue the NBA faces is the degree to which fans would rather believe in fiction than fact. The only way to combat that sentiment is to affirm reality as the ultimate absurdity. And what better way to do that than to use the platform to confirm the Luka Doncic trade, which brought NBA Twitter together in a generational collective hallucination. No one knew what, how, when, or why. But we were all dumbfounded together, in agony, in joy. Just like the good old days.